Bharti DTH service launched in Gurgaon

More choice to the consumers at competitive price points is in the offing in the direct-to-home (DTH) segment as Bharti Telemedia, the DTH licence holder company of Bharti Airtel, has entered the space with a ‘test-launch' of its services.
According to sources, Bharti has seeded about 80-100 set top boxes of its DTH services to select homes across Gurgaon for the test-phase, which will be followed by the nationwide commercial launch sometime in August-September.
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The entry, according to experts, is likely to lower the entry-level price for DTH subscription, currently Rs 2,490 (for Dish TV) and Rs 2,674 (for Tata Sky).

Between the two existing DTH players—Dish TV and Tata Sky—the market has over 5.3 million subscribers. Both the companies continue to add about 100,000 subscribers on a monthly basis.

To avail the DTH services, the consumers have to shell out for the set top box (basic hardware required to access the DTH services) and then opt for the monthly subscriptions (differ from each DTH subscribers). The monthly subscription starts with Rs 160 and Rs 175 for Dish TV and Tata Sky respectievly.


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